…and save an enormous amount of time, money and resources.
Many residential real estate professionals struggle with the same challenge: the marketing and letting process takes too much time and effort, and vacancies must be filled more quickly. Luckily the digital tools of today offer solutions to these challenges.
Together with these digital tools and smart decisions, you can get to a situation where tenants come to you, instead of you going after them.
Many factors make the rental process slow and inefficient. The main challenges in the rental process among property owners are facing:
Let's start by tackling the step that consumes the most time and resources, and can cost you months of losses due to vacant rental apartments: the application process. With digital tools, automating this is easy, and takes big piles of work off the desks of many people.
No more time spent advertising and receiving applications for each vacant apartment one by one. Pre-generated emails with all the necessary information automatically added make the process much more efficient.
When tenants move in, they have a lot of practical things to deal with and usually a lot of questions to answer, which take time for both the tenant and the property manager. This too is simply solved with digital tools, like ours.
Home Assistant is a smart and enriched self-service portal in the Resident App, that gives your tenant all the answers to questions they might have, 24/7.
This will shape your tenant communication so that it is largely based on independent information seeking and your pre-generated emails – which in most cases will be sufficient and tenants are happy with them. Separately written 1-to-1 emails are only for matters requiring special attention.
And with basic communication flowing smoothly, when real problems arise, you can focus on solving them as quickly as possible and providing the best possible tenant experience instead of wasting all your time on basic routines.
Great, you have your waitlist and onboarding setup ready to save you a lot of labour, time and money. Next, you need to ensure that you always have a pool of interested tenants queuing up for vacant apartments. To get there, your property needs to be known and wanted. One way is to take word of mouth seriously.
92% of consumers around the world value and trust suggestions from their peers, friends and family much more than any advertising. And this is just one of a huge number of studies showing the power of Word of Mouth.
Today, there's no need to go hunting for recommendations at face-to-face meetings, as it's all online – on discussion boards, Google reviews, social media channels and blogs. And what’s more:
That's why the importance of word of mouth cannot be ignored if you want to build an attractive and reliable brand.
So how do you make sure that positive stories about your property are told, both offline and online? For example like this:
By providing tenants with a distinctive and pleasant customer experience, by responding quickly to their needs, concerns and suggestions, you can be almost certain that they will spread good word of mouth.
Building a brand is long-term work, but it pays off because strong brands attract and engage consumers better. How do you transform your property into a desirable brand? The key is tenant-centricity.
By streamlining your marketing and letting operations, you can save huge amounts of time, money and resources. If this sounds like something your properties could benefit from, book a free demo and let’s discuss how can our solution help you to achieve better results.